An Integrated Approach is a Key: There was a time, many, many months ago, when you could send out a bunch of postcards to a list of customers and prospects and expect a decent response rate. Not anymore. These days, there are no one-hit wonder direct mail campaigns.
Staying front and center with your target audience requires a year-round, sustained effort made up of multiple tactics, potentially including direct mailers as part of the mix. And, as far as your lists are concerned, the key to true success is having a foolproof lead management system in place, complete with a CRM. This way, your lists are your lists and you can count on them being clean, current and campaign-worthy.
Every direct mail campaign that springboard data solutions creates is a part of an integrated strategy. This means that for our campaigns, we combine highly targeted direct mail process, usually a series of direct mailers, with email versions of the pieces so that e-marketing is done in term with each direct mail drop. We also insist on incorporating valuable, worthwhile calls-to-action into all direct mail campaigns and driving recipients to either a landing page.
Our direct mail campaigns include:
• Lead management consulting
• Creation and implementation of landing pages
• Campaign design, creation and dissemination
• Concept development
• Strategic direction
• Executive door openers and dimensional mailers
• Content development