Effective Direct Mail Campaign
An Integrated Approach is a Key
There was a time, many, many months ago, when you could send out a bunch of postcards to a list of customers and prospects and expect a decent response rate. Not anymore. These days, there are no one-hit wonder direct mail campaigns.
Staying front and center with your target audience requires a year-round, sustained effort made up of multiple tactics, potentially including direct mailers as part of the mix. And, as far as your lists are concerned, the key to true success is having a foolproof lead management system in place, complete with a CRM. This way, your lists are your lists and you can count on them being clean, current and campaign-worthy.
Every direct mail campaign that springboard data solutions creates is a part of an integrated strategy. This means that for our campaigns, we combine highly targeted direct mail process, usually a series of direct mailers, with email versions of the pieces so that e-marketing is done in term with each direct mail drop. We also insist on incorporating valuable, worthwhile calls-to-action into all direct mail campaigns and driving recipients to either a landing page.
Our direct mail campaigns include:
• Lead management consulting
• Creation and implementation of landing pages
• Campaign design, creation and dissemination
• Concept development
• Strategic direction
• Executive door openers and dimensional mailers
• Content development
Conversion Optimization
Conversion optimization should be a key component of every digital marketing campaign. Its focus is to continuously refine the site’s user experience and conversion flow through AB testing to increase the percentage of visitors that turn into leads.
Your website gets new visitors every day but what percentage of those visitors are actually turning into sales or leads?
Conversion Optimization is the practice of increasing the conversion rate by testing adjustments to on-page elements. These adjustments could be as simple as modifying the copy in a call-to-action or changing the color of a button… or as elaborate as design alterations to your landing pages.
Spring board data solutions offers custom conversion optimization services to maximize your conversions. From form fills and sign-ups to ecommerce sales – no matter what the goal of your site is, our strategies will show you results.
• Audit or implement analytics goals tied to the site’s conversions to ensure proper tracking data.
• Install heat-map tracking on key landing pages to track user behavior.
• Complete a full UX & Conversion Analysis for the website detailing the recommendations for improving conversion based on best practices, analytics data, heat mapping data and our team’s expert knowledge from implementing conversion strategies for other companies.
• Prioritize the recommendations from conversion analysis.
• Begin AB testing the key elements outlined in the analysis.
• Once statistically-significant positive results have been obtained by a particular test, the improvement should be rolled-out to positively influence the site’s overall business success.
Customer Support
Our solution experts are here to answer your questions, help you sales related queries, improve your experience and increase satisfaction with our solutions.
Support Program
We believe the key to success lies in our ability to support and establish mutually beneficial long-term relationships with our customers and that is how we designed our Customer Support program.
Organizations that have chosen to subscribe to our maintenance program have full access to our Customer Support team and the services they offer.
Real-time interaction with our support experts
Our web support portal offers you a convenient web-based user interface where you can track reports and easily open new cases or update existing ones. Because it is linked to our central support system, all your information is kept in the same place while allowing you to interact with our support specialist offline.